KREVAYA FIELDNOTES — BRAND-VOICE BRIEF
Companion: https://krevaya.com/blog/ai-brand-voice/

Brand:
Audience:
What this audience already knows:
What this post helps the reader do:

APPROVED FACTS (separate from style)
Fact:
Source and date checked:
Limitations to preserve:
Claims we cannot make:

VOICE
Observable writing rules:
Preferred vocabulary:
Phrases to avoid:
Humor, emoji, and punctuation:
Call-to-action style:

EXAMPLES
Approved sample:
Its purpose and what works:
Rejected sample:
Corrected version and reason:

CURRENT TASK
Platform and format:
One takeaway:
Desired action:
Source material:
Unknown details to flag rather than invent:

REVIEW
[ ] Every specific claim is supported.
[ ] The opening fits this audience.
[ ] There is a useful example, behavior, or action.
[ ] Language matches the approved examples.
[ ] The next step is relevant and available.
Recurring correction to include in the next brief: