Create content
Find content ideas with Discover, Trending, and the Viral Library
Turn a relevant trend or proven content structure into an original, fact-checked draft for your audience.
Updated
Set the audience before choosing a trend
Discover collects a niche briefing, scored post ideas, trending videos, and replies worth considering. Trending lets you inspect a wider feed with a time-window picker. Both become more useful when the active brand's niche describes a real audience and problem.
Set Content niche in Settings → Publishing preferences or update the brand's niche on Brands. A topic such as practical analytics for small ecommerce shops gives a clearer filter than technology.
Decide whether a trend deserves a post
- Open the source and check its date. A new discussion can point to an old announcement.
- Identify why your audience should care: a changed workflow, a useful example, a mistake to avoid, or a decision they need to make.
- Separate reported facts from the author's interpretation. Verify product claims and numerical comparisons before repeating them.
- Choose an angle you can add something to. If you cannot contribute experience, a specific example, or a useful explanation, skip the trend.
Scores help compare candidates; they are not a promise of reach or engagement. A lower-scoring idea that answers your customers' recurring question can be more useful than a popular story outside your niche.
Turn the idea into drafts
- Select an idea from Discover or generate angles from a trend in Trending.
- Choose the angle and relevant platforms. Each platform version needs its own review.
- Wait for generation to finish and open the resulting posts in the Review queue.
- Check the source facts, add your own example, and remove claims the source does not support. Approve or reject each draft separately.
An AI-written draft uses credits. Free accounts see a limited trend selection and do not include ordinary AI generation. Paid access does not remove the need to check sources.
Use the Viral Library for structure
The Viral Library offers post templates, hook formulas, and breakout-post inspiration. Use these to study structure: where the promise appears, how the example supports it, and what the reader can do next. Replace the substance with your own knowledge.
Do not copy a creator's anecdote and present it as yours. A useful adaptation of a before-and-after post explains your own starting point, change, and measured result. If you have no measured result, describe the lesson without inventing a number.
Frequently asked questions
Does an idea's score guarantee that it will go viral?
No. Scores are prioritization signals. Audience fit, factual accuracy, timing, and the quality of the final post still need your judgment.