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Understand brands, designs, assets, and posts
Learn what Krevaya saves at each step, how brand views work, and why a design, an uploaded asset, and a scheduled post are different.
Updated
What each item is for
| Item | Purpose | Where to work with it |
|---|---|---|
| Brand | An identity with its own voice, niche, colors, account routing, and publishing preferences. | Brands and the brand switcher |
| Idea | An angle to develop into content. An idea is not a scheduled post. | Discover and Trending |
| Design | An editable visual document containing pages and layers. | Studio |
| Asset | An uploaded or generated image, video, or audio file you can reuse. | Assets and Studio's Uploads |
| Post | One destination's copy, media, status, and publishing details. | Review queue and Calendar |
For example, one five-page design can become five library images and then a carousel post. The design's editable layers and the post's caption serve different purposes; check both before publishing.
Active brand and All brands
The brand switcher controls the identity you are working as. With multiple brands, All brands lets you review content across them, while new content still belongs to the active brand. All brands is a viewing option, not a destination for new content.
Switch to one brand before uploading media, changing voice settings, making a design, or choosing a publishing account. When something appears missing, check the current brand view before recreating it.
How a post reaches your audience
| State | Meaning |
|---|---|
| Draft | Saved for review; review it before approving. |
| Approved | Ready for the publishing queue, subject to the brand's mode and posting rules. |
| Scheduled | Assigned a publishing time; automatic publishing still respects Off mode. |
| Publishing | A send is in progress. Wait for the result before retrying. |
| Published | The destination accepted publication. |
| Failed | A publish attempt failed. The error tells you what to fix. |
| Rejected | Removed from the active review flow; it can be approved again later. |
Held is a pause explained on the post, such as a missing connection or a daily limit. It is different from a failed send.
Choose a starting point
- Already have copy? Create → Post is the shortest path to a manual draft.
- Need an angle? Start in Discover or Trending and draft an idea.
- Need a visual? Start in Studio, customize the design, then use Post this design.
- Have a published article or video? Use Krew to repurpose its link into drafts.
- Building an integration? The API and MCP use the same brands, media, and publishing workflow; begin with the developer quickstart.
Creating content, approving content, and measuring results are separate steps. A successful generation or export does not mean a post has gone live.