| Pricing model | Flat per account — Free, Plus $29/mo, Pro $99/mo. Channels included, not billed separately | Per channel — $6/channel/mo, or $60/channel/yr billed annually. Volume discounts above 10 channels |
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| Cost at 10 channels | $29/mo on Plus (25 accounts included) | ~$60/mo month-to-month on Essentials; ~$120/mo on Team |
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| Free plan | Free forever — 1 account, 5 posts a month, scheduling and a trend teaser. No AI generation | Free forever — 3 channels, 10 queued posts each, unlimited AI Assistant, API and MCP access |
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| Finding what to post | Live trend intelligence refreshed hourly across Hacker News, Reddit, GitHub, dev.to, Instagram & Threads, scored for your niche | No trend discovery — the AI Assistant does not browse the web or read URLs |
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| Writing in your voice | A voice model built from your own posts; every edit in the review queue trains it further | AI Assistant drafts from a prompt with tone presets. No brand-voice model for post generation (its Community inbox can learn your tone for replies) |
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| Visuals | 52 studio templates rendered on your brand colors, plus AI image generation and alt text | No AI image generation. Basic image editing; design happens through the Canva integration |
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| Platforms | Facebook, Instagram, Threads, LinkedIn & Bluesky | 11 platforms including Pinterest, YouTube Shorts, Google Business, Mastodon and Bluesky (TikTok is notification-only) |
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| API & MCP | REST, GraphQL (beta) and a hosted MCP server with 51 tools — from the Plus plan up | REST + GraphQL API and an MCP server, both included even on the free plan |
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| Webhooks | HMAC-signed webhooks with retries for post.published, post.failed and competitor.breakout | Not documented |
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| Competitor tracking | Account Spy — background scans with breakout alerts at ~3× an account's own baseline | Not offered; Buffer's Insights docs exclude competitor benchmarking |
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| Analytics history | 14 days on Free, full history on paid plans | 30 days on Free; custom ranges and exports on paid plans |
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| Track record | New, invite-only, and small. You're early | Well over a decade old, mature mobile apps, consistently top-rated for reliability |
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