A Routine drafts posts for one brand by itself: on the days and time you choose, whenever a blog, podcast, or YouTube feed publishes something new, or when one of your own posts takes off. Every draft lands in Posts for your review. A Routine never approves, schedules, or publishes anything.
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A look inside krew routines
Each routine is a line you can check at a glance: “Mondays and Thursdays at 9:00 AM, 3 posts about our seasonal menu to the Visual lineup.” Pause it, edit it, or delete it, and run a scheduled or feed routine now when you want drafts early. Its drafts stay in Posts either way.
A routine makes drafts and stops there. It never approves, schedules, or publishes a post, and auto-publish leaves routine drafts alone, so each one waits for you in Posts. Each card shows its last run and links to the drafts it made.
A routine can watch your own published posts on Facebook, Instagram, Threads, and Bluesky. When one reaches the number of likes or comments you set, within a window from one hour to seven days, it can draft follow-ups, post a comment you wrote on that post (Facebook, Instagram, and Threads), or just notify you. A post triggers a routine once, and a routine acts on at most 20 posts a day.
Routines only read your own posts' numbers. They never like, follow, repost, or comment on anybody else's posts. The only thing a routine ever posts by itself is the comment you wrote, on your own post, as your connected account.
Drafting routines use AI credits like any AI draft, so they run on Plus and up. A routine that comments or only notifies uses no AI and no credits. Your AI agent can list, create, and run routines through the MCP server, with the same checks as the Krew page.
Guides from the Krevaya Fieldnotes that walk through this step by step.
Build a social media automation workflow with clear review gates, a worked time-saving example, and a free launch checklist. Know when to hold a post.
Read the guideRepurpose a blog post into a checklist, explanation, carousel, question, or template. Follow worked examples, a claim-checking brief, and a free worksheet.
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