| Entry price | Free forever; Plus $29/mo | $20/mo (Essentials, 5 accounts) — $17/mo billed annually. No free plan; 14-day trial, no card |
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| Cost per social account | 25 accounts on Plus at $29/mo | 40 accounts on Ultimate at $170/mo annual — about $4.25 per account, extra accounts $4 |
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| Agency & client management | Multiple brands per account with per-brand voice, design and routing | Client onboarding by invite link with no password sharing, client approval without a login, white-label reports, unlimited client seats from Premium |
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| Bulk scheduling | Draft a week at a time from trends; storyboard for the whole week | Up to 500 posts per CSV upload, with images, first comment and watermarks in the file |
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| Finding what to post | Live trend intelligence scored for your niche, one click from signal to draft | No trend discovery; AI Pilot generates from your prompt |
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| AI limits | Credits by plan — 1,500/mo on Plus, 6,000 on Pro. Free has none | AI credits by plan: 500 / 1,000 / 5,000 / unlimited. Brand voice customization included |
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| Visuals | 52 studio templates on your brand colors, plus AI image generation | No AI image generation and no native design editor — a basic image tool plus Canva |
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| Video | Scripts plus faceless video rendering | Uploads and schedules video; does not generate it |
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| Platforms | Facebook, Instagram, Threads, LinkedIn & Bluesky | 10 networks — Facebook, Instagram, TikTok, X, LinkedIn, Threads, YouTube, Pinterest, Google Business, Bluesky (plus WordPress) |
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| API & MCP | REST, GraphQL (beta) and a 36-tool MCP server from Plus up — analytics, coach and trends included | MCP server on every paid plan, but scoped to posting and scheduling; REST API is Enterprise-only |
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| Competitor tracking | Account Spy with breakout alerts on every paid plan | Competitor reports on Premium and Ultimate only |
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| Analytics history | 14 days on Free, full history on paid plans | None on Essentials, 3 months on Standard, 12 on Premium, 24 on Ultimate |
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