Hootsuite is enterprise social software — listening, compliance, approvals, and a seat-based price to match. Krevaya is built for one creator or a small brand.
You need social listening at scale, multi-level approval chains, FedRAMP/ISO/SOC 2 compliance, or employee advocacy. Its Talkwalker-powered listening covers 150M+ sources with 15 years of history — a startup cannot replicate that.
You're one person or a small team who wants the posting itself handled, and $99 per seat per month for a scheduler you'll use at 10% depth is the wrong shape of tool.
| Feature | Krevaya | Hootsuite |
|---|---|---|
| Entry price | Free forever; Plus $29/mo flat | $99 per user/month (Standard, billed annually) — no free plan since 2023 |
| How seats are billed | Per account, not per seat | Per seat — a three-person team on Standard is three × $99 |
| Trial | Invite-only beta; free plan afterwards, no card | 14-day trial, no credit card required (their docs also cite 30 days in places) |
| Social listening | Trend intelligence in your niche, plus tracked-account breakout alerts | Lumen (Talkwalker): 30+ networks, 300+ review sites, 150M+ websites, sentiment, and brand detection inside images and video |
| Compliance & governance | OAuth-only connections, per-tenant encrypted tokens, review-first publishing | SOC 2 Type II, ISO 27001/27701/27017, FedRAMP Tailored, multi-level approval routing and granular RBAC |
| AI writing | Drafts from live trends against a voice model built from your own posts | Wisdom drafts posts, briefs and campaign copy, and is explicitly draft-only with a human in the loop |
| Visuals | 52 studio templates on your brand colors, AI images, alt text written | AI image generation from the Standard plan; design itself goes through Canva or Adobe Express |
| Video | Beat-by-beat scripts plus faceless video rendering | No native video generation found in their published feature set |
| Platforms | Facebook, Instagram, Threads, LinkedIn & Bluesky | Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Threads, Pinterest, Bluesky, Google Business |
| API & MCP | REST, GraphQL (beta) and a 36-tool MCP server from Plus up | REST API and first-party MCP servers with prebuilt Claude and ChatGPT connectors (its publishing API excludes TikTok, YouTube and Bluesky) |
| Who it fits | One creator or a small brand who wants the posting handled | Marketing teams, agencies and regulated organisations with a budget line for social |
Shaded cells indicate the stronger option for that row. Unshaded rows reflect a tie or a difference in approach.
Hootsuite information was checked against its public pages on 2026-08-17. Pricing and features can change. Let us know if something needs updating.
Pick Krevaya AI when: You're one person or a small team who wants the posting itself handled, and $99 per seat per month for a scheduler you'll use at 10% depth is the wrong shape of tool.
Pick Hootsuite when: You need social listening at scale, multi-level approval chains, FedRAMP/ISO/SOC 2 compliance, or employee advocacy. Its Talkwalker-powered listening covers 150M+ sources with 15 years of history — a startup cannot replicate that.
Krevaya AI: Free forever; Plus $29/mo flat. Hootsuite: $99 per user/month (Standard, billed annually) — no free plan since 2023. Verified against Hootsuite's own published pricing on 2026-08-17.
Social listening: Lumen (Talkwalker): 30+ networks, 300+ review sites, 150M+ websites, sentiment, and brand detection inside images and video. Compliance & governance: SOC 2 Type II, ISO 27001/27701/27017, FedRAMP Tailored, multi-level approval routing and granular RBAC. Platforms: Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Threads, Pinterest, Bluesky, Google Business.
Buffer is the most-loved scheduler in the category, and its free plan is unusually generous. The difference is what happens before the post exists.
SocialPilot is built for agencies running many accounts cheaply. If you're running one brand, you're paying for machinery you won't use — and vice versa.
The closest comparison on this list: both are AI-first, both assume you want the content made, not just scheduled.
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